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Mitsubishi Electric Cars

Mitsubishi Is Quiet on Its Floundering Car Plans

By Alysha Webb July 26, 2013

Fewer 1,500 Mitsubishi i-MiEV electric cars have since its U.S. launch in 2011. (Photo: Brad

While many automakers are ambitious launch schedules for plug-in electric vehicle Mitsubishi Motors is struggling to out what it wants to do.

In fact, would like to give our an update on where Mitsu’s EV in goingbut the Japanese automaker be able to provide that until late fall, to Mitsubishi Motors North spokesman Roger Yasukawa.

“Our current Jump Mid-Term Plan runs this fiscal year ends next March,” he “Therefore, we are just in of planning our future model up including the EV, PHEV, and HEV vehicles.”

that it is generally a few years we see models on the road after are planned, Mitsubishi is unlikely to much beyond its current up to offer plug-in customers for the few years.

Mitsubishi Electric Cars

The Japanese automaker, which a of years ago was seen as a potential EV has faced rough waters its first two plug-in electric The all-electric i-MiEV is cute, and fun to But its costs nearly $30,000 and it delivers about 60 miles of range in real-world conditions, a claimed 80-mile range. figured it would be popular as a car, but only 1,470 have been sold the launch in late November through the end of June this according the company. To be fair, the 2011 launch included Hawaii, California, Oregon, and

The model was not launched nationwide late 2012.

Its second model, the plug-in hybrid of the Outlander SUV, ran into right out of the gatewhen battery were found to be overheating. It was on the in Japan, but after one of the plug-in lithium ion batteries caught in a company factory, Mitsu in recalled 4,313 Outlanders as well as 17 i-MiEVs and 98 mini-cab variants that shared the battery. The problem was traced to quality control at the supplier, Energy Japan, a joint between GS Yuasa Corp and

Now, the Outlander PHEV is for launch here in the U.S. in Despite the slowness in releasing a new EV plan, the auto maker is to the sector, said Yasukawa.

“While we would always more sales, in general EV in the U.S. has been a gradual together with establishing the network but Mitsubishi Motors is in further development of our EV as you can see from our participation at Pikes Peak Hill Climb with our race cars,” he said. the introduction of the Outlander PHEV in US next year), we would to see growth in demand in EVs and PHEVs in the as we continue to assess our future EV products.”

Mitsubishi Electric Cars
Mitsubishi Electric Cars
Mitsubishi Electric Cars

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