Mitsubishi says new models show it’s staying in U S

12 Июн 2014 | Author: | Комментарии к записи Mitsubishi says new models show it’s staying in U S отключены
Mitsubishi Electric Cars

Mitsubishi says new models it s staying in U.S.

Fuel-economy, price are selling points

Highlights

Struggling Mitsubishi three new models, hints at In U.S. to stay, desptie sales, execs insist Mirage, plug-in hybrid but no updates to i-MiEV electrtic

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NEW YORK — has become a very small in the U.S. and hopes to make a big to prevent it from going

Hoping to do that at the New York Auto Show, it announced new models and said it would marketing spending, though give a dollar figure. And in an hinted at two more vehicles

Mitsubishi sold only new vehicles in the U.S. last according to Autodata, down from a ho-hum 2011. sales overall in the U.S. year were up 13.4%, per

Mitsubishi’s share of the U.S. last year was 0.4%, more than a rounding

Mitsubishi’s U.S. unit is of a big global company, so isn’t as much pressure to turn the U.S. performance overnight, as a company would be. The company’s CEO has in Japan that the automaker not leave the U.S. That was repeated here.


I can assure you we have no intention of out of the U.S. market, said Hasegawa, executive vice of the North American operations who several hats, including of sales strategy and corporate

We’re going to get it back on he said, by overhauling the maker’s lineup within two or three

In addition to the vehicles displayed at the Hasegawa said there be a replacement for the midsize Galant discontinued last year. is the biggest car segment in the U.S.

nodding at a 2014 Mitsubishi seven-passenger SUV on display, he said, be a big brother for that one.

He wouldn’t talk about timing or other details.

The new that Mitsubishi announced at the are significant:

Mitsubishi Electric Cars

2014 Mirage four-door hatchback is supposed to be the fuel-efficient, non-hybrid gasoline car in the when it hits showrooms fall: 40 miles per gallon in the combined city/highway test. rating should be 37 mpg; 44 mpg. It’s powered by a 1.2-liter engine rated 74 and 74 pounds-feet of torque.

Mitsubishi that modest power should be sufficient for the lightweight It’s supposed to be priced to rival Chevrolet Spark, starts at about $12,800.

2014 Outlander SUV, at in June, starts at $23,820 for the ES model. Midgrade SE is $24,260, less than the model it And the top version, GT, is $28,620, or $800 than its predecessor.

The 2014 has features and comes standard the small, two-passenger jump in the third row that has been

Next year, Mitsubishi it will field a plug-in version of the Outlander. It will use an motor to power the rear another to run the fronts, and a gasoline to run a charger to keep the batteries and to help power the wheels when necessary. It’s to go 30 miles on battery-only before it help from the gas engine.

No word on introduction date or

Perhaps disappointing, and surprising the criticism it’s received, said it had no plans to update, refine or otherwise change its i-MiEV. The tiny car has a terrific rating of 112 mpg-e, which it uses the same amount of as a gasoline engine sipping at that rate. But it has been for lack of refinement, noise and uncivilized behavior. Slow and and it has a cramped cabin and limited range, says Consumer magazine, which gave it the score of any vehicle tested the year.

Only Toyota’s Scion iQ was worse.

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