Mitsubishi Sets $27 990 Price for Electric i Car But Read Fine …

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Mitsubishi Electric Cars

Mitsubishi Sets $27,990 for Electric i Car, But Read Print

By Brad Berman April 22, 2011

Good about EV affordability, but premium levels bring price to Nissan LEAF

Mitsubishi Thursday that its “i” carformerly named i-MiEV have an MSRP of $27,990 destination charges), making it the affordable mass-market electric available to U.S. consumers. price is for the base ES trim

The company begins taking today, with the first scheduled for January 2012. buyers will make a deposit, plus $99 for a home related to installation of charging Mitsubishi will waive the electrical inspection fee for the first potential buyers who sign up at Detailed information about and the ordering process is described on site and in a Mitsubishi press .


We want to penetrate this and need to be competitive on pricing, Yoichi Yokozawa, Mitsubishi’s American chief executive, at the New York International Auto After buyers take of a $7,500 federal tax credit, the price is close to $20,490dropping the mid-teen range in California, a $5,000 immediate rebate is to purchasers of a pure electric

The i is a small electric car with 80 miles range and a top speed of 80 per hour. Mitsubishi’s competitive stands in sharp contrast to price tags for other EVssuch as the Smart ED that for $599 a month, and the Think priced somewhere between and $41,000. The Mitsubishi i is slightly than those two cars, and four passengers, where the and Think are two-seaters.

Read the Print

While the base i sets a new lower benchmark for EV a closer look at features and levels shows a price close to the LEAF (and the Ford Focus Electric with more space, and range. Focus Electric has not yet been announced.

Mitsubishi Electric Cars

The base model Mitsubishi i ES speed-sensitive electric power (EPS), LED rear tail driver seat heater, air conditioning with micron remote keyless entry, sport steering wheel, an recharging system with portable 8 amp charging cable, and a 4 100-watt AM/FM/CD audio with MP3/WMA playback.

The for the i climbs from $27,990 to when adding a 360-watt, sound system, leather-wrapped wheel and shift knob, upholstery, two-tone interior, alloy wheels, and fog lamps. Add $2,790 for the SE premium packageputting the to $32,790to get a navigation system, a camera, Bluetooth, steering-wheel-mounted controls, and a quick-charge port. An Cold Zone package be offered on both the ES and SE trim of the Mitsubishi i for $150.

It includes a battery warming and heated outside mirrors.

The i SE is 10 bucks more than the Nissan LEAF SV, with an of $32,780, which offers a system, Bluetooth, satellite and stability/traction control. The LEAF SL to $33,720 when including a solar panel spoiler, camera, automatic on/off cargo cover, and Homelink transceiver.

The key difference in cost between the two EVs be the onboard quick charger, is included in the Mitsubishi i’s SE premium packagebut the quick port is only available on the LEAF’s premium SL package at an $700, lifting the price to

The other major distinction be availability. Mitsubishi’s Yokozawa the initial goal is to deliver 2,000 units of the i, and later to between 20,000 and 30,000 per year. Nissan is already that quantity in the U.S. to steadily ramp up production, and to sell 500,000 units in the next few years.

Mitsubishi Electric Cars
Mitsubishi Electric Cars
Mitsubishi Electric Cars
Mitsubishi Electric Cars

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