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The of the company we know today as go all the way back to 1911, when Hashimoto founded Kwaishinsha Koto (Kwaishinsha Motor Car Born in 1875, in Okazaki Hashimoto was a mechanical engineer to the United States by the Japanese of Agriculture and Commerce to study After spending three in New York building steam Hashimoto returned to Japan to in electrical engineering, industrial and manufacturing.

Together with main investors: business Kenjiro Den; childhood Rokuro Aoyama; and financier Takeuchi; Hashimoto established Jidosha Koto in Tokyo in . The company’s products were under the brand name DAT the initials from each of the investors last names; D en, A and T akeuchi. The first DAT model was the DAT 31, introduced in 1914. Warmly the DAT 31 was upgraded and offered as the DAT 41 two years in 1916.

While DAT vehicles were regarded, the market for passenger was relatively small in Japan at the On the other hand, the truck was comparatively large. So DAT concentrated on trucks more so than DAT’s largest customer for its was the Japanese military.

When demand began to soften DAT merged with Japan’s major truck manufacturer in to survive.

Jitsuyo Jidosha Co. got its start in Osaka in 1919, three-wheeled enclosed vehicles by a noted American engineer of the William R. Gorham. It delivered its production Gorham vehicle in The following year it did a four-wheel of that same automobile.

1923 and 1925, Jitsuyo’s and light trucks were under the name “Lila”.

Jidosha had, what at the was considered the most advanced facility in Japan. The company’s tools, components and materials all imported from the U.S. In the two companies merged to form Dat Seizo Company, or DAT Automobile Company, Ltd.

Now on more solid footing, DAT turned to building cars in In 1931, DAT introduced a smaller than it had been building in the and called it a Datson (or the son of DAT). during this period, the entered into an affiliation Yoshisuke Aikawa’s Tobata for the manufacture of parts.

Born in in the Yamaguchi Prefecture of Japan, graduating from the Tokyo University in 1903, Aikawa to work and saved enough to go to the United States. Like Aikawa studied industrialism, malleable cast iron in Detroit. Upon his return, he the Tobata Foundry in 1909. company is today known as Kinzoku (Hitachi Metals Ltd.).

In 1928, Aikawa to the presidency of the Kuhara Mining and used that position to amassing interests in a number of companies throughout Japan. He his holding company Nihon . or Nissan for short.

In 1933, Aikawa merged Casting with DAT, squeezed Hashimoto out in 1931. The name was changed to Nissan Company Ltd. in 1934. The Datsun rolled off the assembly in 1935, from the company’s assembly plant. The name was to Dat-sun from Dat-son in Japanese, the word “son” means loss.

Nissan Company was formed just in to get a nice bump from the to World War II. The company built and airplanes, as well as engines for the military.

Nissan had been the Austin Seven under before the war. Upon of hostilities; the company entered a formal agreement with to assemble cars in Japan, and Austin technology to develop for the Datsun cars. Nissan some 21,000 Austins 1953 and 1959.

The company was developing its own engine designs. One was for an cam inline four cylinder which was used to power eventually became known as the Datsun 510.

The first Datsun models in the United States came in 1958, based on Austin Shortly after this, merged with the Prince Company, which gave the a line of premium products, the notable of which were the regarded Skyline automobiles. though, the car that put Datsun on the map was the Fairlady Z, introduced to the United in 1969 as the Datsun 240Z.

the basic concept of the Jaguar in an affordable package, the 240Z was a styled rear-drive sports powered by a 2.4-liter overhead cam six-cylinder engine. It was good fast, fun to drive, and it was also reliablea claim the European cars of the period could not

Also in the 1970’s, the energy of 1973 turned Americans the smaller, more fuel-efficient built in Japan. With the Z out attracting shoppers into showrooms, the ‘70s were a good decade for the company.

In 1981, the decision was made to do with the Datsun name and automobiles under the Nissan Sadly, the lithe little Z longer and fatter with successive generation of the car. while the ultimate culmination of it was the wonderful (and seriously twin-turbocharged 300ZX GT car of the early by the end of the decade, the rest of the Nissan was pretty bland.

Showroom slowed to a trickle, the company bleeding money.

The French manufacturing concern Renault up in 1999. Under the leadership of Ghosn, things were around at Nissanlargely on the strength of VQ-series V6 engine. The best about Nissan at the time, ordered it bolted into any that would hold the process once again out a richly-deserved performance-oriented image for

The result was a spate of truly high performance sedans in the Altima and Maxima. Then, in after a thirteen-year hiatus, the Z was reintroduced to the North American as the 2003 Nissan 350Z. The Nissan GT-R, based on the Nissan Skyline (sold in the as the Infiniti G37) was brought to the in as the brand’s halo car in 2008, as a model.

Today, Nissan is known for strong performing, fun to drive However, the company also the first mainstream manufacturer to a modern series production electric car in 2010, with the of the Nissan LEAF.


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