Oldsmobile Returns! Car News Car and Driver

14 Июн 2014 | Author: | Комментарии к записи Oldsmobile Returns! Car News Car and Driver отключены
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Oldsmobile Returns!

April Toyota didn’t buy the Oldsmobile and nobody is reviving the brand But we can still hope.

Nearly years to the day that the final rolled off the assembly line in Michigan, comes word Oldsmobile is back. More than the announcement itself is its from Lansing, not from not from Michigan, not even anywhere in North America.

A from Tokyo, of all places, that Toyota has secured to the Oldsmobile name. Asked for GM is remaining extremely tight-lipped on the at the moment while presumably to sort out internally what allowed this to happenand who to can for it.

A Most Egregious Oversight

officials have stated GM’s copyright on the Oldsmobile name expired midway 2006. In the midst of the constant shuffling under way in the domestic juggernaut, somehow responsibility for slipped through the cracks and the floated around untethered for a year before someone at noticed. The unsubstantiatedat this is that the alert came the astute nephew of a still-confidential who works as a clerk in the U.S.

Copyright Office.

The Toyota saw an opportunity, and the rights to the name scooped up by Toyota for a nominal feejust $5000. As Toyota upmarketthe Avalon and the Highlander can more than $40,000, and a Sequoia can eclipse $60,000the has been raised repeatedly how much the American public is to pay for a vehicle with the same as a $12,000 Yaris. Toyota note of the rapid failure of the Phaeton and does not wish to itself in the same situation.


According to Bob Carter, general of Toyota for Toyota Motor U.S.A. Oldsmobile will the gap between Toyota and the company’s flagship brand, Lexus. is an established and respected luxury Carter said. “We realize this acquisition is but the opportunity to immediately acquire 100 years’ worth of brand couldn’t be missed.

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“It’s a shame,” Carter “that a company with the history of Oldsmobile ever the market, and we feel Toyota can the same sort of staying with the Oldsmobile brand as we with Lexus and Scion.”

A New on the Same Oldsmobile Ideal

Oldsmobile’s greatest successes as a upmarket and sportier alternative to its and Pontiac cousins, Carter the name will be applied to American performance-oriented luxury Asked if the iForce V-8 in the Sequoia be renamed the Rocket for Oldsmobile Carter scoffed: “Toyota is a that looks forward, not The past can inspire us, but we can never it. We will not mire ourselves in days.”

And so Toyota is sticking with from recent Oldsmobile to avoid alienating the young, mobile customers it is targeting. and Intrigue are names that be familiar to the target demographic, as they will be to the RAV4 and SUVs, respectively.

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