HM Queen Sofia of Spain is the first driver of the new 100 % …

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HM Queen Sofia of Spain is the first driver of the new 100 % electric urban vehicle Peugeot iOn.

FOR IMMEDIATE RELEASE

PRLog (Press Release) — Sep. 27, 2010 — Dubai, United Arab Emirates, Monday, September 27th 2010 [ME NewsWire]:


To get around during her summer stay in Palma, Majorca, HM Queen Sofia of Spain will use the Peugeot iOn, made available by Peugeot Spain, and will become the first driver of Peugeot’s new electric vehicle.

It is a privilege for Peugeot to place this very first iOn at the service of the Spanish Royal Family, known for its time-honored enthusiasm for the environmental cause.

Peugeot, the world leader in the production of electric vehicles in terms of the number of 106s sold from 1995 to 2003, takes a new step in its global strategy of emissions reductions by launching the iOn, the first new-generation electric vehicle, in Europe from the end of 2010.

Silent, lively, easy to handle and efficient thanks to its electric motor developing a power of 47 kW (64 bhp), this compact city run-around, with a length of 3.48 m, offers its four occupants a simple and relaxed drive, a high level of safety and a generous equipment specification.

Due to efficient management of electrical energy, the iOn has a comfortable range of 150 km in the standard European cycle. It takes 6 hours to fully recharge its Lithium-Ion battery, or 30 minutes for an 80 % charge using a special quick-charge terminal.

Designed for professional and private customers, the iOn will be available from the end of this year for a monthly rental of less than €500, which will include numerous maintenance and assistance services.

The iOn, 100 % electric, 100 % reality, is just one response from Peugeot to the new challenge of urban mobility: a welcome response, since to date 15 letters of intent have already been signed with mobility operators, environmental specialists and car-sharing companies in several European countries.

About Peugeot

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Peugeot is the only Marque to deploy an overall mobility offer with passenger and utility vehicles, scooters, bicycles and a wide range of services. Present in 160 countries with 10,000 contact points, Peugeot combines rigorous standards and exciting ideas all over the world. In 2009, Peugeot sold 1,842,000 cars, becoming the leading French brand (for registrations) worldwide and the 10th automobile Marque. 50% of Peugeot vehicles sold worldwide emit less than 140 g CO2. On the strength of 200 years of inspiration, in 2010 Peugeot is renewing its style lines, its visual identity, completing its mobility offer and asserting its international ambitions.

The Marque continues its development with the launch of the RCZ, a special edition vehicle, the iOn, a 100% electric vehicle, the 408 in China, with three new models in Latin America, and the European deployment of its Mu by Peugeot free choice mobility service.

Peugeot has been present in the Middle East for over 50 years, and its models have generated an extremely loyal following throughout the years. The brand continues to strive for excellence by introducing to the region its latest models which incorporate advanced technological features. 2010 will be once again the Year of the Lion, as it will see Peugeot celebrating its 200 — year anniversary and its roll out of spectacular new models.

Peugeot is determined to strengthen its legendary presence in the Middle East by remaining close to its drivers, listening to their concerns and bringing them outstanding products and services. As a mobility service, a car remains an emotional mode of transportation. A Peugeot will never be purely functional.

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