Peugeot 308 Beats BMW i3 as 2014 European Car of the Year Businessweek

26 Мар 2014 | Author: | Комментарии к записи Peugeot 308 Beats BMW i3 as 2014 European Car of the Year Businessweek отключены
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Peugeot 308 Beats BMW i3 as 2014 Car of the Year

By Chris Reiter 03, 2014

The 308 is part of Paris-based strategy of developing up-market to end losses following a six-year in Europe’s auto market. Chris Ratcliffe/Bloomberg

The Peugeot 308 six other vehicles, including autos from BMW and Tesla Inc. (TSLA:US ). as Europe’s Car of the providing a boost to the model’s producer that’s struggling to to profit.

The hatchback built by PSA Citroen (UG) received the votes from a panel of business and trade journalists, Matson, president of the award said at a press conference at the International Motor Show.

The 308 is part of Peugeot’s strategy of up-market vehicles to end losses a six-year contraction in Europe’s market. The French company, two years in a row, agreed month to sell 14 percent to Chinese partner Dongfeng Corp. and the French state as of a 5.27 billion-euro ($7.25 fund-raising effort to overhaul the line.

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“We talked a lot Peugeot in the past few months, but not about cars, so I’m happy now to about cars,” Maxime head of the Peugeot brand, at the press conference. In reference to his logo, he added that lion is hungry” after for its first award since

Market Share

The market of Peugeot and its sister brand in Europe narrowed to 10.9 last year from percent in 2012, according to from the ACEA regional group. Last month, the share of industry sales 0.2 percentage point from a earlier as its 6.9 percent gain in exceeded the market’s 5.2 percent

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“Today’s award is a good that PSA is at the strong point in model cycle right and “it is now up to PSA to translate this into market share in Europe,” Hauser, a London-based based at International Strategy Investment said in an e-mail. “It feels it’s now or never for Peugeot in


Models shortlisted by the jury Bayerische Motoren Werke AG i3 electric city car, placed second in the voting of 58 members from 22 European and Tesla’s battery-powered Model S, ranked third. Last Volkswagen AG (VOW)’s Golf, competes directly with the 308, won the award.

Vehicles from Citroen, Skoda division, Daimler AG Mercedes-Benz and Mazda Motor (7261) were also in the

Peugeot made some decisions on the car to improve efficiency and the interior, including a smaller wheel to give a sportier Picat said.

“Today is a starting point,” said the executive. “The award help my sales and marketing throughout Europe.

To contact the on this story: Chris in Geneva via creiter2@bloomberg.net

To contact the editors responsible for story: Chad Thomas at Tom Lavell

PEUGEOT 3008 Electric Cars
PEUGEOT 3008 Electric Cars
PEUGEOT 3008 Electric Cars

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