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Origins [ edit ]

The Plymouth was introduced on July 7, 1928. It was Corporation’s first entry in the field, which at the time was dominated by Chevrolet and Ford. were actually priced higher than their but offered all standard features as internal expanding hydraulic that the competition did not provide. were originally sold through Chrysler dealerships.

The featured a rear view of the Mayflower which landed at Rock. However, the Plymouth name came from Binder Twine . chosen by Joe for its popularity among farmers. [ 1 ] Binder Twine was a common item that was used to tie up items.)


The origins of Plymouth can be back to the Maxwell automobile. Walter P. Chrysler took control of the troubled Maxwell-Chalmers car in the early 1920s, he inherited the as part of the package. After he the company’s facilities to help and launch the Chrysler car in 1924, he to create a lower-priced companion So for 1926 the Maxwell was reworked and as the low-end Chrysler 52 model.

In 1928, the 52 was once again to create the Chrysler-Plymouth Model Q. The portion of the nameplate was dropped the introduction of the Plymouth Model U in

Great Depression, 1940s and [ edit ]

1954 Plymouth Wagon

For much of its life, was one of the top-selling American automobile it together with Chevrolet and was commonly referred to as the low-priced marques in the American market. [ 4 ] almost surpassed Ford in and 1941 as the second most make of automobiles in the U.S. 1956, Plymouth vehicles known [ who? ] for their affordability, and engineering. [ citation ] In 1957, Virgil Exner’s new Look design theme, by Plymouth with the tagline it’s 1960, [ 5 ] produced with much more styling than Chevrolet or 1957 total production to 726,009, about 200,000 than 1956, and the largest yet for Plymouth. However, the 1957–1958 Look models suffered poor materials, spotty quality and inadequate corrosion they were rust-prone and damaged Chrysler’s reputation. [ 5 ] [ 6 ]

In 1954 Chrysler started its long unsuccessful attempt to and market a viable car powered by engine when it installed an turbine they had developed for vehicles in a Plymouth. [ 7 ]

1960s 1970s [ edit ]

Although sales suffered as a result of the control problems and excesses of models in the early 1960s, bought enough of the cars to the division profitable. Starting in the Valiant compact became a further boosting sales. the impression that Chevrolet was to downsize its 1962 models, introduced a significantly small Plymouth for 1962.

As is known, big cars weren’t downsized, Plymouth in a sales slump in a where bigger was better. The Fury, Belvedere and Savoy slightly larger and more featuring a totally new body highlighted by prominent outboard parking lights. For 1964, got another major restyle, a new slantback roofline for hardtop that would prove popular.

Many enthusiasts consider the to be the most attractive of the early Plymouths.

For 1965, Plymouth got a new platform. The ’65s were the Plymouths ever produced, The was discontinued, and Belvedere became an but it was basically a restyled ’64. All big became Furys for 1965.

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The low end was Fury I, the mid-level models Fury II, and deluxe models Fury IIIs. Above III was the Sport Fury, which bucket seats and a V8 engine, a la Galaxie 500/XL and Chevrolet Super Sport. Ford and introduced special luxury of their big cars for 1965, the Galaxie500/LTD and the Chevrolet Impala

Plymouth responded in 1966 the VIP, a luxurious version of the Furys, Belvederes, and Valiants to sell well during the 1960s and early ’70s.

Of note are the Plymouth muscle of the late 1960s. Many the Barracuda fastback of 1964 to be the of Plymouth’s sporty cars. on the Valiant, it was available with a Slant Six, or 273 cubic-inch block V8. For 1967, Plymouth the Belvedere GTX, a bucket-seat hardtop coupe and convertible could be ordered with the Super Command 440, or 426 V8. Looking for an advantage at the drag 1968 saw a stripped down coupe, the Road Runner, featured a bench seat, a of interior and exterior trim, but was with Chrysler’s big-block and a floor-mounted 4-speed manual

The Barracuda, originally a compact car aimed at Mustang and Camaro, a genuine muscle car in 1970 it became available with the 440 and 426 motors. Few ‘Cudas were with the Hemi, but the handful were built became and highly desirable collector The GTX, Barracuda (and muscular ‘Cuda), and Road continued into the 1970s, but as decade wore on, emissions and standards along with gasoline prices and an economic spelled death for these gas

Nonetheless, the compact Valiant well, built an enviable for attractive styling, durability, and value. Although the Valiant was discontinued for 1967, it was re-introduced as a clone of the Dodge Dart for 1971 under the model Valiant Scamp. The Scamp was along with the Valiant, Dart and Swinger until when it was replaced with the

Featuring transverse-mounted torsion and a slightly larger body, the (and its Dodge twin, the was an instant sales success. as coupe, sedan or station the Volare offered a smoother and better handling than the but unfortunately suffered quality problems and by 1980, was selling

Realizing that front-wheel four-cylinder engines, and rack-and-pinion would become the standards for the Chrysler introduced a new compact car for the Plymouth Horizon/Dodge Omni Horizon sold well, but suffered from a scathing by Consumer Reports, which its handling dangerous in certain Plymouth continued to sell the until 1987, when a of front-wheel drive compact made up the line. Big Plymouths, the Fury and Gran Fury, sold up until the early but mostly as fleet vehicles. attempting to compete with and Chevrolet for big-car sales, was hurt by Chrysler’s financial in the late 1970s, when its competitors downsized their models.

Plymouth’s attempt at downsizing the Fury in 1979 was a poor and dropped by 1981. By the 1980s, as a distinctive division within Corporation was no more. Its cars simply re-badged Dodges.

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