BMW Electric Offered With Spare SUV to Ease Range Anxiety Businessweek | Electric Cars and Hybrid Vehicle - Green energy

BMW Electric Offered With Spare SUV to Ease Range Anxiety Businessweek

11 Мар 2014 | Author: | Комментарии к записи BMW Electric Offered With Spare SUV to Ease Range Anxiety Businessweek отключены
BMW i3 � Electric Car 127kW Auto

BMW Electric Offered With SUV to Ease Range Anxiety

By Reiter and Angela Maier 29, 2013

The BMW i3, the electric automobile by Bayerische Motoren Werke AG is unveiled at the world premiere in London, U.K. on Monday, 19, 2013. To avoid the fate of slow-selling electric vehicles, Motoren Werke AG will the new i3 — a battery-powered compact car with a unique option: the use of a vehicle. Photographer: Simon

To avoid the fate of other electric vehicles, Bayerische Werke AG (BMW) will the new i3 — a battery-powered compact car with a unique option: the use of a vehicle.

Customers of BMW’s electric model can book a auto like the full-sized X5 SUV for weeks a year for family or as a backup. The “add-on mobility” for which BMW hasn’t yet revealed is part of the manufacturer’s effort to a major concern about vehicles, namely getting on the side of the road with a battery.

Other efforts to so-called range anxiety an optional combustion engine to electricity on board, roadside if the battery does lose during a trip, and a navigation that shows charging Those offerings are flanked by a force that makes calls and special training for the select dealers.

The point is to avoid a high-profile of the $41,350 i3, which was unveiled at simultaneous events in New York, and Beijing. The prestige project has BMW more than 2 billion ($2.65 billion), according to the of Automotive Management in Bergisch Germany.


Chief Officer Norbert Reithofer is the car, which the company will be profitable from the will give BMW an edge as it to meet ever tighter rules and still outsell AG (VOW)’s Audi and Daimler AG Mercedes-Benz. While driving the i3 weekend, he spotted a model a competitor in his rear-view mirror.

“He was left, driving right,” said in an interview with TV. “He tried to overtake me, and then I and he was gone.”

BMW, the world’s maker of luxury vehicles, is its chief rivals to electrics at their core customers. the No. 2, will introduce a plug-in version of the A3 compact next

Mercedes will sell an version of the B-Class compact in

“The i3 is important in terms of for BMW because it keeps alive the that the company is daring,” Carlos Da Silva, an analyst IHS Automotive in Paris.

BMW’s into electric cars five years ago after who was in New York for the debut, set about up the company’s horsepower-focused culture.


He invited former Secretary of State Madeleine and one-time left-wing radical and foreign minister Joschka to speak to company executives challenges the world faces, increasingly crowded cities, natural resources and pollution. were all major issues for a that builds performance-oriented engineered for German autobahns.

To the risks, Reithofer created a team in 2008 led by Ulrich the developer of the original BMW Mini, to at what growing megacities mean for the company. The effort was Project i and has since evolved the BMW i sub-brand, the environmental counterpart to a line called BMW M.

The i3 — a urban compact with a front end and plastic exterior is the first car for the sub-brand. Next be the i8 plug-in hybrid supercar, featured in the latest Mission: movie and will go on sale year. More models may be on the

BMW has trademarked i0 through i9, said Ian BMW’s sales chief.


“We have a lot of ideas,” said at a media briefing of the presentation in London. “We’re not this market to be a niche even though there are no additions under development.

By the i3 from scratch rather converting an existing model, approach to electric vehicles with rivals. A focus on battery size — and costs — led to the use of lightweight components for the passenger compartment, supports for the dashboard and aluminum for the

The 230-kilogram (507-pound) lithium-ion — 20 percent of the car’s weight — is positioned the passengers and between the wheels, the seating position and improving by giving the car a low center of gravity.


BMW i3 � Electric Car 127kW Auto

The 170-horsepower electric which makes almost no accelerates to 100 kilometers (62 miles) per in 7.2 seconds, beating the 10.7 for the base version of the 3-Series. other electric vehicles, the i3 have a transmission, so acceleration is by gear changes. Energy from the car’s momentum as soon as a driver takes her off the gas, so hitting the brakes in city driving is almost

To gain extra range, the car an ECO PRO mode, which slows and reduces the top speed to 120 km/h 150 km/h. ECO PRO+ shuts off the of energy to the radio, heating and all functions not needed for driving, the range 30 percent to about 200 km. A range extender, which add 4,500 euros to the price in allows the car to drive about 300 km refueling.

The focus on efficiency to the design of the interior. The use of natural like hemp fibers in panels and a contoured wood in the dashboard helps give the car the of “a small loft on wheels,” Jacob, the i3’s designer, after a test drive. The differs intentionally from the character of BMW’s conventional and is intended to encourage a more driving style, he said.


The i3, which goes on this fall in Germany, cost 27 percent more the base version of the 3-Series when it hits U.S. in the second quarter of 2014. Motor Co. (7201)’s Leaf, the electric car, is cheaper at yet costs more than as much as the comparable Versa

The price for the BMW car “looks lower we had expected,” said Philippe an analyst at UBS in London. “We are pleased to see the gap between conventional and electric is coming down.”

Even the competitive price, sales are to be muted, with few consumers to pay a premium for a vehicle that offer the performance they’re to. About 93,000 electric were sold worldwide year, according to BMW. the equivalent of about 0.1 percent of the car market.

Electric-Car Hype

IHS that BMW, which is annual sales of 2 million a year, including Mini and the will sell only to 20,000 of the i3 a year, in line Tesla Motors Inc. ) ’s Model S. That would the Nissan Leaf and General Co. (GM:US ) ’s Chevrolet Volt, the market researcher predicts each sell as many as vehicles annually.

Still, BMW is with more than consumers expressing interest in a drive through company The manufacturer also expects electric-car sales to surge 61 to 150,000 vehicles this The sluggish starts of other models might in the end work to advantage, said Juergen an analyst with Bankhaus in Frankfurt.

“After the earlier hype electric cars,” he said, expectations for the i3 are now so low that BMW is actually in a to positively surprise with car.”

To contact the reporters on story: Chris Reiter in at; Angela Maier in at

To contact the editor for this story: Chad at

BMW i3 � Electric Car 127kW Auto
BMW i3 � Electric Car 127kW Auto
BMW i3 � Electric Car 127kW Auto
BMW i3 � Electric Car 127kW Auto
BMW i3 � Electric Car 127kW Auto
BMW i3 � Electric Car 127kW Auto

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