Renault Twizy 100% Electric With David Guetta

29 Апр 2014 | Author: | Комментарии к записи Renault Twizy 100% Electric With David Guetta отключены
RENAULT Twizy Electric Cars

Renault Twizy: 100% With David Guetta

week we joined the press of the Renault Twizy at Sluiz The 100% electric car is promoted by 2 special ambassadors: the world’s DJ David Guetta and his powerhouse Cathy Guetta.

In this CMOs will find on how to engage gen-y audiences at a launch in a very entertaining

Are you ready to get in the driver’s seat…?

The is 100% electric. And so is David The Twizy targets love music. Both David and are not credible, but incredible in this

Cathy Guetta, is the woman famous Ibiza parties and the F*** me I m Famous. David is the emperor of the Pacha Ibiza, Thursday night during summer nights.

Cathy and Guetta are the Renault Twizy and play a premium role in exceptional communication campaign the Twizy called; “Plug the positive energy”.

So for the ambassador and matchmaking, I do have to give two thumbs up.

ViralBlog s Igor taking the Twizy for a spin.

there is more positive to about Renault, Twizy and the which is taking campaigns to the level: a 360 experience program.

Renault contracted the Guettas for a global partnership to ignite the energy movement in motion.

As of the partnership, David Guetta launch an edit of the song from his latest album But the Beat.

The next step in program was a David Guetta entitled “Alphabeat Plug the positive energy” directed by So Me . who has created videos for Justice and West.


This film include a version developed in interactive format via Facebook . The Alphabeat video made its debut at a private soirée at Renault on the Champs-Elysées in Paris on 27.

Twizy represents innovation and and it’s fantastic to be play a in a futurelooking project,” said Guetta.

We are delighted to be a part of the revolution, especially with a car as cute, fresh and easy to use as says Cathy Guetta. “It be really amazing if electric were everywhere tomorrow!”

nearly 30 million Facebook . worldwide sales of several albums, nearly one billion watched on YouTube and 3.7 million followers, David Guetta is the most downloaded artist on platforms in Europe.

The French DJ topped the 2011 Top 100 DJs published by DJ Mag and received two Grammy Cathy Guetta, an artistic organizes world-famous evenings have already attracted million clubbers around the

Renault had covered the whole of with Twizy and Guetta; the airport entry to every beach club, bar or outdoor It was not a banner at the event, it was a 360 deep-dive.

The Guetta Ibiza airport

My key take-outs for CMOs are:

-Engage your gen-y with relevant entertainment.

is crucial when it comes to the right ambassadors. Map them on passion.

-Look at the ambassadors and social graph! David 30 million Facebook fans!

the product and its plugger AKA ambassador at the center of your campaign.

-Be and make it a 360 experience to earn the buzz, SoV and media attention.

influential bloggers and journalists to the Share the experience and soul

What About You?

I would love to hear feedback on this Renault And to discover other gen-y you loved. Please share with a link in the comments

More trends and entertainment? Igor Beuker on Twitter for insights

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