RollsRoyce Takes Its Electric Car for a TestDrive TIME

22 Апр 2014 | Author: | Комментарии к записи RollsRoyce Takes Its Electric Car for a TestDrive TIME отключены
Rolls-Royce Electric Cars


You don’t immediately Britain’s Rolls-Royce Motor with environmentally friendly The company’s flagship model, the is powered by a 6.75-L, V12 engine averages 17 m.p.g. (7 km/L). Not a gas sipper. But then again, the at the pump are hardly an issue for who can afford a car that retails for at $380,000.

So, more than a few were arched when the BMW-owned automaker recently the 102EX, a full-size Phantom with an all-electric drivetrain and announced it was taking the car on a global trip.

Rolls-Royce going Perish the thought. The 102EX is an not geared toward saving the but in keeping the 107-year-old brand as it motors into the uncertainties of the century.

It’s all about business says Nigel Wonnacott, spokesman. The V12 petrol engine be around forever. Even if cars still dominate the 50 years from now, legislative hurdles ranging ultra-tough fuel-efficiency standards to bans of gas guzzlers from streets could ultimately sales of monster-size limousines the Phantom.

The day will come, when gasoline becomes a to nonexistent commodity. Hence, figures it’s smart to its bet on petroleum-burning cars. (See why the was in TIME’s top 10 ways Kate and wedding broke the mold.)

But it needs to gauge how its customer a relatively tiny niche comprised of fabulously wealthy would react to an alternative Following a three-city road in the U.K. Rolls has kicked off a tour of the 102EX, which see the prototype traveling to Singapore and in July, the U.S. in August, and and the Middle East in the fall, a return trip to the U.S. for November and December. It’s the of a conversation with our customers, says. In that vein, the is also venturing into networking.

For the first time, Rolls who visit the company’s website can their own comments, and exchange about a potential electric for the world’s most expensive

From a performance standpoint, the shouldn’t be a hard sell. The is a very strong candidate to go explains Jay Nagley, managing of London automotive-consulting firm It’s more compatible electric power than cars. That’s because a Rolls combines refined yet power with a hushed

And the 102EX’s two electric motors have the equivalent of 388 horsepower can provide a seamless surge of in total silence. Its two battery housing 96 lithium-ion cells are the ever installed in a road Yet, it can accelerate to 60 m.p.h. (96 within eight seconds, and has a top of 100 m.p.h. (160 km/h). pictures of the 2011 North International Auto Show.)

Rolls-Royce Electric Cars

But all electric vehicles, the 102EX has limitations it can only travel 100 to 112 miles (160 to 180 km) before its peter out. A recent poll found that 57% of drivers would never buy an vehicle with limited But, then again, may be less of a deterrent to Rolls than to most other Typically, those who own a Rolls use it only for short-distance journeys; for 100 miles is more than range. When the power out, the batteries can be recharged in hours by parking the car over a induction charging pad.

Most electric cars to be plugged in to a wall socket to It’s a more Rolls-Royce way of your vehicle, Wonnacott Induction charging is effortless, and slightly less mainstream plugging a cable into a in the wall.

That said, the 102EX’s can also be charged with a cable, though it takes 24 using a standard outlet.

it’s still too soon to how Rolls customers worldwide respond to the electric Phantom, among U.K. clients was mixed. Wonnacott says the technology and the ride impressed customers, and many were to give it a test-drive. But no one was beating a to our door, checkbook in hand, ‘Rolls-Royce, you must build car.’ (See how foreign cars are picking up speed in

John Wormald, managing of U.K. consultants Autopolis, there will ever be for an electric Roller, a proposition he pointless. It’s kind of an electric Hummer, Wormald Would anyone buy one? No.

That may be true enough now. But Rolls-Royce, which is record sales so far this probably has lots of time, a decade or two, to convince that it’s actually being green it is, after the color of money.

Rolls-Royce Electric Cars
Rolls-Royce Electric Cars
Rolls-Royce Electric Cars


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