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If The Saab Sale Goes Through Will It Still Be Called Saab?

6 Июн 2014 | Author: | Комментарии к записи If The Saab Sale Goes Through Will It Still Be Called Saab? отключены
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If The Saab Sale Goes Will It Still Be Called

2011 Saab 9-4X

By you probably know two things Saab:

It’s not dead

If it survives, it’s going to be an car company (maybe).

But if item #2 to pass, will Saab to be called Saab? An article in News raises some

A family history

Saab is a big The general public knows it as Saab Automobile, creator of styled passenger vehicles. But Saab Automobile was sold to Motors in 1990, it had a couple of — both of whom are in business.

Saab AB is an aerospace and defense making everything from jets to missile systems, and (formerly Saab-Scania AB) manufactures vehicles like big rigs and

Although they’ve become from one another over the three companies still own to the Saab name. And they all use the as part of their logo.


The with Saab

When GM Saab in 2010, the company’s new at Spyker were given to use the Saab name and logo few questions asked. That’s because Saab’s brand and lineup weren’t expected to much.

But Saab’s performance under (now known as Swedish was terrible. Roughly one year the sale went through, assembly lines had stalled, and the found itself unable to pay It hasn’t produced a car since 2011, and it’s become of an embarrassment to its former siblings.

Saab Electric Cars

is, in part, why Saab AB and Scania expressed concerns about over rights to the Saab and logo to Saab Automobile’s new owners, National Electric Sweden. Scania spokesperson  Ljungberg says that his wants to ensure that the logo isn’t used for we can’t stand behind. And for may be the first time, Saab AB worried that the general ideas about Saab the will negatively influence opinions of the defense company.

What’s behind all this?

The answer to that question is Saab’s reputation is seriously and Saab AB and Scania want to this opportunity to distance  from their automotive

What’s more, unlike Saab’s sale to Spyker, AB and Scania aren’t sure Saab will become in the of NEVS . There are rumors the company plans to keep exterior designs intact and the cars’ guts with powertrains. But of course, once owns the company, it can do as it pleases. If dramatically alters the look, and identity of Saab, it could impact the entire Saab including that of Saab’s

And there may be even more to the Scania is owned by Volkswagen . would probably be more happy to see Saab’s new owners a lot of time and money launching a new auto brand.

We have no idea which way might go. Clearly, NEVS to buy Saab because it’s a brand. But depending on the strength of convictions, Saab AB and Scania potentially force NEVS to the Saab marque and use a new name for its of vehicles.

Which might the potential sale of Saab to a halt.

We’ll keep you as this long, strange continues. In the meantime, if you have any misgivings, eulogies, or commendations for drop us a line, or leave a in the comments below.

Saab Electric Cars
Saab Electric Cars
Saab Electric Cars
Saab Electric Cars
Saab Electric Cars
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Saab Electric Cars

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