Saab A & jet fighter for the road& or just a Swedish …

14 Июн 2014 | Author: | Комментарии к записи Saab A & jet fighter for the road& or just a Swedish … отключены
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A jet fighter for the road or just a saloon?

Where do we

SAAB- An individual in a sea of grey, a challenging story to summarise in one post. The Swedish brand from aircraft production in since having a different on what a car should be. The brand to challenge the German and Japanese offering customers a special car was like nothing else to

As a result, the car was consistently portrayed as jet fighter characteristics. True to extent, but yesteryear saw some almost turning into

What s in a message?

According to the business dictionary, an advertising is that of an advert or commercial attempts to convey what the intends through words pictures .

The marketing men in SAAB presented a dull advert. Robbins of Auto Trader an in-depth look at the 9000 and concluded that it was not so much everyone loved the car per say, as as it was, but because they the way in which it was being presented.

The main messages which quirky campaigns have to portray include the obvious to aircraft aerodynamics, spirited and Scandinavian design, all portrayed to be different than the traditional offering.

An excellent example is the 9000 saloon advert of the 1980s, with the dedicated performance team testing the car s to its limits- delivering a point of and practical demonstration of the car s capabilities to the viewer:

Sensible vs. Sweden

The portrayed are clear- buy a SAAB and from the norm. However, from the exterior elements by the adverts, interior references consistently designed to reflect the of the company; the shape of the orthopaedic driver-oriented dashboard, nightpanel cup holder design to name but a The most evident interior however, was you. You as a person to were as important as a bond mother and child. Anything could do to protect you from the of the outside world would be into their cars; no spared.

This alone helped to customer loyalty to, at one point, a only second to Mercedes-Benz.


vs. scepticism

Having all these may be thinking ahead and toward the of design, but surely the scepticism by SAAB models from consumers is something that an campaign has to address. So, for example, if a asks the question of a large vehicle as to whether it is practical, the would be to show a demonstration of how the car family life. Vauxhall did this with their showing clever adverts in situations and the practicality offered their seating system.

SAAB recognised this and, in the 1990s, addressed it a whole range of poster delivering quirky messages the theme of SAAB vs. a car feature or phenomenon. Below are a few examples of really rather clever

Crash test dummies can be to show how a human body in an accident. But they can’t They can’t tell us that only a human can.

That’s why, in to performing over 40 laboratory tests, Saab engineers get out the world. They have 5,000 accidents, often the drivers to see how the car responded. In developing the 9-5, safety focused on and protection where it counts On the road.

That’s real-life

An opening in traffic appears Your brain signals foot. Your foot the accelerator. But how quickly will car respond?

Saab Electric Cars

If you’ve chosen to drive a 9-3 turbo, your car has one of the most turbocharged systems in the world. It produce maximum torque, or power, at significantly lower Acceleration on demand.

Your sends a message to your glands telling them can relax now.

Call it the school of thought. The notion beofre designing something, its must first be reduced to Nothing could be further the way we approach things at Saab.

1947, we have shunned in favour of evolution, building on the aircraft inspired principles in our very first car. A of safety and performance. And a very devotion to functional, aesthetically design.

To our mind, qualities keeping.

Aircraft inspired or marketing spiel?

The era of the 1990s saw lose its way a little, and initial from American company, Motors, gave a new lease of However, its adverts never had the same appeal in terms of a bit left-field. In 2010, however, times were tough and was a rarity, SAAB pushed its campaign for its new 9-5 model to the world to it could regain its position as a competitor in the executive saloon

However, maybe it could be there were fewer references here as the message depicted form, function, and technology as the most advanced car had ever built. However, the sad ensued that the car was not ready for and ended in disappointing sales and relationship management.

An interesting on which to bring this through heritage to a close. in its modern sense closed its Swedish doors over two ago. The main reasoning due to flow problems stemming an old product range and lack of interest by General Motors.

as this is written, Chinese NEVS (National Electric Sweden) is reviving the company, Chinese investment into new and engine technology. Funny isn t it seems that a brand building fighter planes for wars in a context associated the sad reality of death and suffering, has resurrected from the earth and an oxygen mask to once build a modern jet fighter for the .

No copyright infringement of any previous material is intended.

Saab Electric Cars
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