Saab& s New Chapter Manufacturing Electric Cars for the Chinese Market

20 мая 2014 | Author: | Комментарии к записи Saab& s New Chapter Manufacturing Electric Cars for the Chinese Market отключены
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Saab s New Chapter: Manufacturing Cars for the Chinese Market

I I ve spotted a trend in the car industry – file for bankruptcy and come out of a greener version of themselves. it was GM and now it’s Saab. Earlier week, a Chinese-Swedish-Japanese investment has agreed to buy the bankrupt car maker for an sum and announced it will aim to make vehicles under the brand

The group plans to keep the Saabs in Sweden, while focusing its marketing efforts on which is projected to be the largest and important EV market.

The new buyers the first model to be developed be based on the current Saab which will be modified for advanced EV technology from The buyers hope to have it on the by the end of 2013 or early 2014. they received the IP rights to 9-3 and a development platform for future called Phoenix, they receive the rights for the Saab 9-5 and which are owned by Saab’s owner, GM.

This is very exciting for electric car followers but first and for Saab fans. Operating 1947, Saab filed for in December 2011 after its owner, the Dutch luxury car Spyke, who bought Saab GM in 2010, failed to get sufficient for the company. Despite its distinctive and loyal fanbase, Saab has to stay competitive, something blamed on GM.

The company Saab’s brand integrity by it into GM s production system, and to support it financially, operationally and Alex Taylor of Fortune explained.

The buyers established a new company National Electric Vehicle (NEVS) to buy Saab’s assets. percent of NEVS is owned by Kong-based National Modern Holdings, whose founder Kai Jiang is its main shareholder, the 49 percent is owned by Japanese group Sun Investment, which was formed for the purpose of bidding on The majority owner, National Energy Holdings is the holding for State Power Group, is a group of companies that made pioneering efforts to clean energy sources in

Today, the group has 28 biofuel plants in operation across and 7,000 employees.

As the new owners in their presentation this Saab’s future will be on three elements: Swedish and design skills, Japanese technology and China’s progressive in sustainable transportation solutions. The of these elements, they will help making the leading manufacturing of electric

The focus on the Chinese market is obvious. The electric car market exists there yet in 2011, only sold 8,000 vehicles, accounting for less 1 percent of the total global volume. But this is going to soon, at least according to Electric Vehicle Industry 2012.

The report mentioned in April 2012, China the electric vehicle plan, established an output and sales of 500,000 electric cars in and 5 million in 2020. The new owners believe that the Chinese are not ready for electric cars, but for premium electric cars. customers demand a premium vehicle, which we will be to offer by acquiring Saab, Kai Jiang said in a statement.

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Karl-Erling Trogen, a former of Volvo Trucks and chairman of the created group, was excited not about the prospects of the Chinese but also about the Swedish value to the new venture. We will Swedish automobile design and experience with Japanese vehicle technology and a strong in China. Electric vehicles by clean electricity are the future, and the car of the future will be produced in he said.

But not everyone shares the and optimism of Johan Jiang and “We’re struggling to see how this is going to work,” Ian Fletcher, a analyst for IHS Global Insight the New York Times. “Do they some kind of magic His point was that the market for cars is still tiny and it’s not clear how a midsize car the Saab 9-3 would be a good fit for an car, not to mention that cars to China is expensive. only reason I can think of to them in Trollhattan is that it would take too long to get the approvals to make them in he said.

Only time will who got it right and who was wrong, but in the meantime, we to believe that the new injection of and appreciation for the brand might be to change Saab’s course in adding the next chapter to its

Raz Godelnik is the co-founder of Eco-Libris. a company working to green up the in the digital age. He is an adjunct faculty at the of Delaware’s Department of Business Administration, and the New School, teaching courses in business and new product development.

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