Toyota’s Scion Considers Premium Electric Car to Boost Sales Bloomberg

3 Апр 2014 | Author: | Комментарии к записи Toyota’s Scion Considers Premium Electric Car to Boost Sales Bloomberg отключены
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Toyota’s Scion Considers Electric Car to Boost Sales

Motor Corp .’s Scion line, begun in 2003 to young U.S. buyers “unexpected” designs and low prices, may add upscale models and an electric car to flagging sales.

Introducing Scions that sell for than the line’s current range “is definitely an area more than studying,” Hollis, Toyota’s U.S. president who manages the Scion said in an interview yesterday at the American International Auto in Detroit. “You’ll see a larger from low-end to high- on Scion than we’ve had, and that will be of where our expansion will

It’s also likely will use the Scion brand for an car that will go on sale in U.S. sales chief Jim told reporters in Detroit The battery- powered vehicle be based on the Scion iQ minicar, he

Scion sales surged the nameplate’s introduction across the peaking at 173,034 units in Deliveries of xB wagons, xD hatchbacks and tC coupes have fallen then, totaling just last year, in part of an aging model line and jobless rate among U.S. consumers, Scion’s buyer group.

Shares in Toyota rose 2 as of the 11 a.m. trading break in The stock fell 17 percent in

U.S Unemployment

U.S. unemployment for in their early 20s is about the overall national average, said. Scion’s average is 37 years old, the youngest in the with buyers of tC coupes 29 years old on average, said Taguchi, a Scion spokesman.

Since the brand has achieved the goal of attracting younger there’s now a focus on appealing to with a “young mindset” who may have higher incomes, said.

Scion Electric Cars

Scion is working on a vehicle that may be shown year, Hollis said.

The Scion iQ that goes on this year also have higher quality materials and better ride and than segment competitors as Daimler AG’s Smart car and Motoren Werke AG’s Cooper, he said.

Scion is based in Torrance, at Toyota’s U.S. sales

To contact the reporter on this Alan Ohnsman in Los Angeles at ; Makiko Kitamura in Tokyo at

To contact the editor responsible for story: Kae Inoue at

Scion Electric Cars
Scion iQ Electric Cars


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