SsangYong 2010 Korando SsangYong eyes expansion into passenger cars GoAuto

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SsangYong Electric Cars

Future Models — 2010 Korando

SsangYong expansion into passenger

Just the beginning: Australian SUV deliveries later this will mark the first in SsangYong’s renaissance, which broaden the range to include cars and even EVs.

SsangYong working on fresh to follow Korando SUV launch

9 2010


RESCUED Korean SsangYong is full steam in Australia, with its all-new C compact SUV locked in for a December that will signal the of a range shake-up that could include vehicles in India and even passenger and electric vehicles.

Korando has already started in South since Indian car-maker stepped up to the plate to buy a controlling in the ailing SsangYong in August, an injection of funds to not only the long-awaited SUV but also kick-start development of future models are likely to include passenger for the first time.

Australian SsangYong importer Darby is awaiting arrival of transmission-equipped models before it the Korando regarded as the marque s vehicle with true appeal with both manual and six-speed automatic choices just before

From top: Sime managing director Rob Dommerson, Actyon, SsangYong Rexton, NXG EV.

The automatic transmission is being by Australia s Drive Systems (DSI) which itself a near-death experience triggered by the of exports to SsangYong last before Chinese manufacturer stepped in to buy the Albury-based company.

In the the auto transmission will be exclusively with a European-designed 130kW/450Nm four-cylinder two-stage diesel engine, in line SsangYong s all-diesel policy in

DSI is not only supplying SsangYong and with transmissions, but also the company that is in the final of taking control of SsangYong, was placed in administration in January at the height of the GFC.

Mahindra is expected to put at least two models the Rexton and Stavic into production in India, opening up a new source of right-hand-drive for the Australian market.

Sime managing director Rob Dommerson GoAuto that Mahindra s bid for reported to be $500 million for a 51 per slice could provide a shot in the arm for the Korean brand in

They (India) are a right-hand-drive so there s an advantage for us with doing SsangYongs as right-hand it could be helpful for us, he said.

have talked about already talked about Rexton down there for market and probably Stavic as

Mahindra has also bought electric vehicle company, as well, so it could be interesting.

Now Mahindra Reva Electric Co, the Indo-US EV maker is set to supply powertrain technology to Mahindra, potentially, SsangYong.

Mahindra is currently doing due on its purchase of SsangYong, and the deal is to be sealed in October or November as Korando stock is being on to the ship for Australia.

We were confident, Mr Dommerson said. is why we have hung in there SsangYong it has got a future, especially in its and product expertise.

It is a worthwhile to keep going in the marketplace. We driven the new Korando, which is We have seen what can do under pressure.

Mr Dommerson that apart from C, SsangYong s product revitalisation continue with refreshed ute and Kyron SUV ranges.

They have all the products line up, so I you will see that happening quickly, he said, adding might happen in the next or so.

Mr Dommerson said passenger were a longer term for SsangYong, which until now has exclusively on SUVs and utes.

They are talking to us about passenger vehicles they to move into that he said.

SsangYong Electric Cars

But the real issue is who is to buy them, who is going to be the new owners, and product range do they he said.

Mr Dommerson spelled out s plans for Australia to about 24 of the s 30 dealers at a meeting in Sydney

He said the company had lost 10 dealers during the GFC when the of the Korean brand was in doubt, when a factory strike production last year.

It has a long journey from 2009 to September 2010, he

We had a dealer conference last at Sydney Cricket Ground, about 24 or 25 of our dealers turned up and we told them we are now committed to and on TV and spending some serious for SsangYong in an effort to get some happening before the new vehicle turns up.

The TV ads feature four of the existing models in the line-up, which grow to six with the arrival of

Sime Darby this advertised for new dealers, seeking of interest from retailers to take on SsangYong, to fill in its dealer network.

It also is to re-organise its own house, consolidating its and SsangYong distribution franchises one headquarters in the old Ford factory on Rd in Homebush, in Sydney s inner

The building was recently vacated by s other major independent Ateco.

Mr Dommerson said the to consolidate the two operations into a building was being made for reasons, as the existing operations currently spread between near the Sydney Olympic and Mascot near Sydney

He said that when Darby took on SsangYong in 2008, it promised Peugeot seconded to SsangYong that the would be consolidated.

So far this year, SsangYong in Australia are up 21.7 per cent, it is still averaging fewer 100 units a month, giving it 0.1 per cent share of the market.

Its top is the Actyon ute, which for more than half of all sales, with the 4×4 dominating those volumes.

Of the only the Rexton SUV manages to any real impact, making up a quarter of SsangYong registrations.

SsangYong Electric Cars

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