Subaru To Unveil First Hybrid Model at 2013 N Y Auto Show Edmunds com

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Subaru Forester Hybrid

Subaru To Unveil First Model at 2013 New York Show

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A Subaru will take center at the 2013 New York Auto | January 31, 2013 | Subaru Inc.

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Subaru confirmed for Edmunds its first hybrid model be unveiled at the 2013 New York Show, but that it will not be on the redesigned 2014 Subaru

Subaru developed its own hybrid because it is fearful that another automaker’s technology hurt the brand’s image.

The automaker will consider a plug-in hybrid or electric if the marketplace demands it.

TUCSON, Subaru’s first hybrid will be positioned under the at the 2013 New York Auto but it will not be based on the redesigned Subaru Forester. the automaker Edmunds .

But don’t expect a hybrid or an electric vehicle to any time soon.

The reason? size and limited resources it from making huge in new technology, at least for now.

We’re a smaller manufacturer. unlikely to take the lead for that involve a lot of new technology electric vehicles or whatever, Lin, director of product for Subaru of America, told .

During a drive event in for the new Forester, Lin said Subaru had its own hybrid technology. Subaru has not which model will the technology or any details about its strategy, prompting speculation the might adapt another technology.

That would have the easy way to do it, Lin said. I think for and Fuji Heavy Industries the was to make sure our hybrid was a and had the attributes of a Subaru. People who are owners expect that.

Subaru Forester Hybrid

is owned by Japan’s Fuji Industries, Ltd.

Purchasing automaker’s technology is not unusual. For Nissan Motor Company an Altima hybrid using technology. The Altima hybrid was from 2007 to 2011.

then Nissan has introduced the M hybrid using technology it Additionally, the company has announced 15 vehicles using hybrid or hybrid technology will be globally by 2017.

Lin suggested that adapting automaker’s hybrid technology was a strategy, a strategy that could harm a company’s such as Subaru’s.

We felt we needed to do it ourselves, he said. is why (development) has taken a little bit

Lin said that because of low production and sales volume, the is one of the last companies to offer technology, and likely will be one of the adapters of a plug-in hybrid or vehicle strategy if it chooses to that technology.

We can’t really take the of placing our bets on a particular until Subaru is confident fuel economy regulations not change or until the marketplace a particular technology, Lin said.

is a small player globally. The sold 707,000 vehicles last year, of which were in the United States. By Toyota Motor Company 9.5 million vehicles globally, the United States accounting for 2.1

Edmunds says: Subaru avoid plug-in hybrids and vehicles for as long as it can.

Subaru Forester Hybrid
Subaru Forester Hybrid
Subaru Forester Hybrid
Subaru Forester Hybrid
Subaru Forester Hybrid
Subaru Forester Hybrid
Subaru Forester Hybrid
Subaru Forester Hybrid

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