Nissan& s Ghosn on the Future of the ZeroEmission Car Greentech Media

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Nissan s Ghosn on the Future of the Car


Can 10% of the cars shipped in 2020 be

June 14, 2011

I attended a roundtable and a lecture with CEO Carlos Ghosn at Stanford s Institute for Economic Policy (SIEPR) on Monday. Forbes Ghosn the hardest-working man in the brutally global car business. Ghosn was on the campus to attend his daughter s

Ghosn wouldn t say anything about the Tesla or Chevy — but he did have a lot to say.

In there were 73 million built globally. Only were EVs.

In 2020, 85 million cars be sold and 10 percent or 8.5 million be electric, according to the auto

The reason this market won t faster, according to Ghosn, is there is not enough investment. one group has decided to make a investment and that s Nissan with an investment of $5 billion so far in vehicles. Ghosn said the car industry is part of the global problem and now needs to be part of the

No major car company is investing in EVs Nissan is, he added.

Ghosn that in the U.S there are 800 cars for thousand inhabitants and 600 cars for thousand Europeans, while is at 50, India at 15, Indonesia at 35 and Russia at

He asked, Does anyone that these countries are to accept a lower standard of than the average European

With that number of soon to be on the road, driven by the world, the only breakthrough can reduce the carbon footprint of is zero-emission technology.

Fuel Batteries, and Range Anxiety

We can t get with little five improvements, said Ghosn. emissions will not come hybrids — they be fueled initially by batteries and by batteries and fuel cells. The CEO that fuel cells be part of the automotive picture the next ten years.

Ghosn s on fuel cells is not shared by including Steven Chu and the U.S. which has curtailed much of the of research dollars going fuel cells. Still, remains committed to a fuel vehicle.

Still, for Nissan, the main is not attracting customers but satisfying Nissan has orders for 22,000 of the Leaf, but will only 1,500 this month.

Palmer, Senior Vice of Nissan. in an article from said the company had produced Leafs as of March, and more it’s sold every car been built. “The is, as we ramp up the factories in the U.K. and the he said, “how can we get the pragmatists to

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One way to get wider uptake of EVs is to talk (although car buying and pragmatism do not go hand in hand). He noted one-third of European customers drive more than 100 a day. “If everyone rationally, then there’s a customer base.” Palmer noted that the distribution of today was more about range anxiety than answering a need. Right no one knows if destination charging really be used.

Michael covered range anxiety in the here — and what like a definite need for charging.

Ghosn suggested techniques for dealing with anxiety:

Innovation in better

Developing quick intervention In Japan, if you have a charge a service truck, currently in delivers a fast charge.

More chargers — a or incentive that ensures every gas station, parking government building, or supermarket have a quick charger.

suggested that people are not about range, but rather accessibility to chargers.

Ghosn said, We ll see more revolutionary EVs in the future, noting that position, long determined by the of a large internal combustion could change drastically.

He that in 2011 Nissan probably be the largest seller of with a capacity of 500,000 by 2013 in eight different styles. Ghosn also that young people drive the growth of EVs.

The CEO to produce enough cars for the adopters, saying, We want to this audience happy. has experienced some unexpected with natural disasters, but the units shipping to the U.S. in should restart the enthusiasm. want zero-emission cars and our is to make it a pleasant experience.

Tazzari Zero Electric Cars
Tazzari Zero Electric Cars
Tazzari Zero Electric Cars

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