Is the Model S Bob Lutz’s new Prius? Hybridcar

2 Апр 2014 | Author: | Комментарии к записи Is the Model S Bob Lutz’s new Prius? Hybridcar отключены
Tesla Model S

Is the Tesla Model S Bob Lutz s new Prius?

The key to electrification.

Had GM focused on a S-like plug-in, rather the Volt, would they be successful?

I never liked ex GM Chairman Bob Lutz and co-father of the Volt until I met him. then I often haven t with him, I love his or lack thereof. Lutz from the hip and makes no excuses.

And s latest target is the idea Tesla is such a smarter EV than GM and the rest of the Big 3.

Recently Forbes contributor, as Lutz is these days, claimed the success of the Tesla Model S that Tesla is the best in the EV game an assertion I agree to some extent.

But not Lutz, whom spent the between the launch of the Prius and the of the Chevy Volt constantly and mocking the Toyota Prius. though the success of the Prius and the of Elon Musk and the Tesla did push Lutz towards the baby daddy of the Volt.

If you at the way Lutz sees the auto a perspective most don t appreciate. He some interesting points.

summarizes Tesla produces a car for a social elite that can $80-110K transportation. That’s a market, where innovation is but prone to being discarded equal speed when the must-have “gold Rolex” along. Don’t confuse it what Detroit does for a

For GM and Detroit scale is the ONLY that matters, and Lutz is Initially offering the Volt as a more elegant, top of the line wouldn t have helped GM than its current Chevrolet In fact, it would have the Volt less successful.

the Chevy Volt is more scale than what might believe, in the short to at least, and Chevy Cruze prove that fact

Bob Lutz is no dummy. Despite s Prius hate, Lutz has been tuned into the that the Prius brought in Toyota buyers that something other than a And the Volt has helped GM do the same.

Lutz and apparently Elon know that range is a very real issue. s why Musk is building electric with much greater than the Nissan Leaf, Focus electric or Honda Fit EV, for Likewise, Lutz and GM s Jon Lauckner took a different plug-in an approach that offered market differentiation.

And have no Lutz is a master marketer. yes, but still a master.

In my opinion the Chevy Volt was a move for GM based on the options at the time. Of course, as a foreign oil zealot, I m terribly disappointed the Volt. It s been obvious for a time that the Volt t be enough anytime soon.

Tesla Model S

It s a in the electrification game, but also a ploy.

But is that really different than any other

No, including Tesla, because it comes to the scale required to make an impact, Tesla isn t remotely close to offering up a In fact, GM is far, far, far

That s no rip on Tesla. While I ve opposed to Fed funding for Fisker, I ve 100 percent behind funding for Elon Musk is a proven thinker. A disruptive technology

Musk could be the kind of that redefines the automotive and personal transportation, but he d still to partner with the Big 3 as quickly as in order to make that truly matter.

At the end of the day concepts global warming and US energy are dependent upon scale at a most simply can t comprehend.

So be by Tesla s innovating ways I am but the Big 3 are still the most important for the success of the plug.

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