Nissan Leaf ElectricCar Sales Slump What’s Happening Here?

25 Апр 2014 | Author: | Комментарии к записи Nissan Leaf ElectricCar Sales Slump What’s Happening Here? отключены
TESLA Model S 60 kWh Auto 5dr / Electric (av UK mix)

Nissan Leaf Electric-Car Slump: What’s Happening

Ryan Reynolds and Ryan in an ad for the 2012 Nissan Leaf

year it was the Chevy Volt, went through several of slow sales before in the spring.

This year, the Nissan Leaf, the world’s battery-electric car, whose sales have slumped to 600 a month or less—and stayed since early this

Just 3,148 Leafs sold in the first six months of fewer than the 3,875 from January to June of

According to Al Castignetti, vice of sales for Nissan Division in the monthly Leaf sales remain at a level of 500 to 1,000 a month until December.

when the revised, U.S.-built Leaf model starts off assembly lines in Smyrna, with Nissan Altimas, and other gasoline cars .

He with the prediction that will deliver a total of Leafs in the U.S. by the end of March however.

Yesterday, interviewed about low Leaf sales in

He attributed the results to three

(1) Lumpy transition to dealer

By far the biggest factor in the low sales Castignetti said, was the March 1 from a centralized reservation and system to a more traditional wholesaling model.

Rather delivering Leafs to local only after a buyer has confirmed, Nissan now ships cars to its dealers either to dealer orders or as part of a mix of allotments.

The move was made, he because Nissan didn’t the online Nissan journey of taking reservations and assigning individually could scale to the of orders it expects in 2013.

That was OK at the start, with low in the first year, Castignetti

But next year, Nissan can up to 12,000 Leafs a month in if sales demand.

What on makes Nissan think it can up to 50 times as many Leafs month?

Upgrades for 2013 models

We have things for the [updated] 2013 model will help it in the marketplace, said—which likely include a heater, available leather and an optional 6.6-kilowatt charger .

The 2013 Nissan Leaf also be less expensive earlier models built in Japan, which suffer the historically high Yen-dollar rate. U.S. Leafs use U.S.-built lithium-ion cells in batteries.

At the same time as it started Leafs direct to dealers on the model, the company completed its of the Leaf across all 50 states.

meant it had to fill a delivery with Leaf models, with the options most for given regions, to dealers the country—not just early states like California, and Washington.

Fine-tuning that has taken time, he said, in out where to allocate vehicles.

I’ve got 3,000 Leafs in inventory now, but some still have zero Castignetti said. It’s a issue.

(2) Misunderstanding of how different buyers are from other customers

The bigger issue, he was that Nissan greatly the effort required to market cars at the local level.

We it was somewhat naive to assume we wholesale the Leaf like an car, Castignetti said.

No one into a Nissan dealer, over from an Altima, a or a Pathfinder, and decides to buy a Leaf

We thought dealers would the car just like any other, but a totally different audience, the chief acknowledged.


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