Tesla Model S Unbranded in China Fox Business

16 Апр 2014 | Author: | Комментарии к записи Tesla Model S Unbranded in China Fox Business отключены
Tesla Model S

Tesla Model S Unbranded in

REUTERS

Tesla Motors Inc ) has started offering its poplar S sedans in China, but the U.S. electric carmaker has yet to give its a Chinese name due to a long-running dispute.

That has caused a online with enthusiasts guessing how Tesla will be locally and even offering

Tesla recently opened its flagship store in downtown and this week launched a website to take orders Chinese car buyers.

What’s absent from the which has similar look and to its American counterpart, is Tesla’s language name, a rare for global brands entering

That’s because Te Si La, the Chinese best known among consumers, has been registered by a businessman who has been refusing to up the trademark.

Tesla’s Beijing-based Ma Li admitted Tesla has no Chinese yet, adding he doesn’t when or whether there be one. Tesla’s Tokyo-based Atsuko Doi did not return an email comment.

Zhan Baosheng, the businessman who Te Si La in 2006, has no intention at the moment to the Chinese-language trademark despite requests from potential his agent, Guangdong-based Jinda Co, said on Thursday.


On Sina China’s twitter-like social site, some suggest Tesla could use an alternative name, Te Su Le, which means in boosting speed.

Te Su Le can be more readily accepted in and sounds luckier, a blogger Don’t forget to pay me if it is adopted

Tesla Model S

Michael Pu, another blogger, This name doesn’t right. It’s too vulgar.

is not the first time a Chinese has pre-empted global brands in local trademarks in a bid to sell later for a profit.

For example, in 2012, Apple a lawsuit by agreeing to pay $60 million to a company for the legal rights to use the trademark in China.

Legal familiar with trademark in China said it might be for Tesla to resolve the trademark unless it buys Zhan out or use name.

China has rules protect globally renowned but that might not apply in the of relatively new companies such as

Tesla has other problems in In a letter to clients, it said the price of Model S is not determined yet China has not decided on its tax policies imported electric cars.

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