2012 Toyota Prius c Motor Trader Car News

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Toyota Prius c Electric Cars

2012 Toyota Prius c

on February 21, 2012 at 12:00 am

here to read our QuickView impressions of the Prius c]

Last Honda’s Insight was the cheapest at RM99,812 and not surprisingly, it was the best-selling model in the country. The low price of course, due to the government allowing (and electric vehicles) to be at duty-free prices to encourage to use more environment-friendly cars.

year, the cheapest hybrid is the new Prius c, a smaller brother to the which created the hybrid in 1997. It’s not surprising the Prius c is cheaper than the since that is also the in Japan and as both models are duty-free, the same applies However, this did not seem it was going to be the case as a month ago UMW Toyota Motor’s gave an price on its website as RM103,900.

with that price some 600 orders have received, showing that are keen on buying hybrid which are proven to reduce costs.

But at the official launch, the surprise was the model is RM97,000 with and the reason for the drop to below of the Insight was explained by T. Hibi, Chairman of UMW Toyota Motor: earlier price was only an We continued to try to offer the Prius c at a price and finally, we decided we should show our appreciation to the government for the duty-free incentive and we absorbed some more of the to make it more affordable.”

lowered the price, UMW Toyota has to sell a lot more units and its for 2012 is 2,500 units, units more than the for the bigger Prius which has been improved for the new year. To the company has sold 2,707 of the Prius since its introduction in in 2009.

From what we heard, the Prius c is in great in Japan (where it is called the and in the short time since it was at the start of December 2011, orders have been 10 times more than the which Toyota planned to each month. But UMW Toyota President, Ismet Suki, assurance that orders been made in advance for the to Malaysia so there will be supply. However, there is a waiting period of at least 2 to 3 if you order now.

That the Prius c can be launched in as originally scheduled demonstrates how Toyota was able to restore its processes after the earthquake and almost a year ago. In the factory where the Prius c is is located in the region which was hit by the and though the factory was not damaged, had to stop for a while. Panasonic, makes the hybrid batteries, had set up a new plant in the same area and was affected.

“When the earthquake hit the region and factory production, we were concerned about the launch revealed Mr. Hibi. “But efforts to restore production so successful that we did not have to our plans and can launch the new model

So what’s the Prius c? It’s member of the Prius family plural form of Prius is ‘ Prii ’) is described as the ‘Next Decade Hybrid’. The ‘c’ doesn’t a single meaning and Toyota that it stands for ‘Compact’, ‘Clever’ and even ‘City’. clearly a smaller model the Prius at 3995 mm long, it is 485 mm but it is almost as wide at 1695 mm.

To its compact proportions, the overall is also lower at 1455 mm.

efficiency is a very high for hybrid vehicles as the more the car can slip through the air, the energy that is needed to wind resistance. Extensive features were engineered the Prius c to help bring the Cd to 0.28 without turning it a ‘bubble on wheels’.

Toyota Prius c Electric Cars

The measures to reduce aerodynamic include a reduced frontal area by having a reduced height, and ‘pagoda’ roof, silhouette, integral rear flush underbody with features to manage airflow and turbulence, and aero-stabilizing fins in areas.

With the Prius c, designers also introduce on the body to smoothen airflow as it over different surfaces. priority’ is another design which emphasizes the trapezoidal grille design for optimum efficiency and cooling.


At the rear, the sought to express stability and character through the shape and of the tail lamps. Each unit is large and highly with an arrowhead profile the Prius) that adds to the looks.

To reflect the more character of the car and to appeal to younger there are bright colour offered, eg orange and red. The blue shade, which is in Japan, does not seem to be in the choices though.

The hatchback body structure extensive use of lightweight, high-strength to help reduce vehicle and improve fuel economy, sacrificing the ability to absorb and impact energies during an The high level of torsional afforded by the body structure makes it possible for the engineers to suspension tuning for ride and

Inside, there are some of the bigger brother evident, the obvious being the steering The slim dashboard is also in appearance with most of the in the middle area and operating shown on a display in a recess at the of the windscreen. Drawing on the long of hybrid vehicle development, interior designers have a highly legible panel provides comprehensive information the car’s operation without ‘information overload’.

The visual distance and relationship of the to the driver has also been researched for the optimum position and

Most of the information is shown on a full-colour TFT (Thin Film display which has various including an energy monitor to energy flows in real-time and an ECO which allows the driver to track of fuel efficiency a certain period. Fuel records are also shown in a bar so the driver can see how driving style and conditions affect fuel and adjust his or her driving style

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