Ford’s CMax Takes A Bite Out of Toyota’s Prius While GM Others …

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Ford’s C-Max Takes A Out of Toyota’s Prius, While GM, Amp Up Electric Output

Posted by Buss on March 1, 2013 AM

Kate Ochsman is exactly the of customer that Ford is for the C-Max hybrid in California: artsy, indie, environmentally as the 26-year-old actress and overall talent puts it.

So after the Los Ochsman bought a new C-Max fall and suggested to the dealer she would be available to appear in ads for it, took her up on the suggestion. Now Kate namejust began appearing in a dealers’ TV ad in the state and also has the star of a radio spot. also plans to bring out national TV ads soon using the La Linea creative theme made its initial TV ad for C-Max falldirectly challenging the Toyota hybrid lineso popular.

Ochsman bought a C-Max the main member of Ford’s new sub-brand, for exactly the reasons would suspect. I liked the way it on a test drive and the space Ochsman told brandchannel. I a dog and I do lots of traveling and outdoors

When she decided she needed to her 2002 BMW X-5, Ochsman at a Toyota Priusthe specified target of the C-Maxand found it not comfortable or esthetically pleasing, she She went to a Ford dealership her first ride had been her Ford Escape; but the Fusion was way too big, while the Ford seemed a little too cheap.

are more such C-Max as well. Ford said its share of the U.S. hybrid grew by nearly 9 percentage between December 2011 and 2012, mostly from the launch of C-Max, while share of hybrids dropped by 8 pointseven though last was the first complete year on the for the company’s expanded lineup of models.

Additionally, initial sales show that C-Max is hybrid sales away other brands at an impressive Its conquest rate is about 64 with Prius and the Honda ranking as the top nameplates abandoned by like Ochsman in favor of

Toyota Prius c Electric Cars

We clearly sought to go head-to-head Prius in introducing C-Max, O’Donnell, Ford’s marketing and manager for electrified vehicles, brandchannel. C-Max is, all around, a better car.

Meanwhile, despite less-than-stellar during its first two years on the General Motors is planning year to boost output of Volt and other plug-in to as many as 36,000 units year, about 20 percent than it sold last Bloomberg reported.

The company’s apparently includes the fact 2013 will be the first that GM is making enough of the equipped Volts that can for California’s high-occupancy car-pool while only the driver is in the there was a shortage of such last year. Also, GM may be to sell more Opel units, which is the name for a car in Europe.

Initial demand for the new Cadillac ELR hybrid, to be introduced in the U.S. in a year, will nudge up plans for this year as according to the news service.

sales of Volt more tripled last year the first year, to 23,461 But that was about half of original target for 2012 and Volt continues to be weighed by factors such as the decided of many Americans toward vehicleseven one like Volt has a gasoline engine onboard for the battery runs out.

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