Q&A Telematics Toyota EVs and the connected car Telematics Update

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Toyota i-Road EVs Electric Cars

Telematics for EVs

12/03/2014 — The Mövenpick Hotel, Amsterdam, The

Develop Integrated Fleet Meet End-User Requirements To Profitability Across Commercial Segments

QA: Telematics, Toyota EVs and the car

Oct 24, 2012

Brian H. Inouye, manager technology and engineering in Advanced Technology Department, on how can power new connectivity solutions and models for electric vehicles and

Brian H. Inouye, national technology and engineering in Toyota s Technology Department, is in the driver’s when it comes to connected-car With Toyota s Prius as the starting point, the company is out a global platform to connect its EVs and to the cloud. Inouye, who joined after graduation from Polytechnic State University, is of a GPS gate system and an automated for determining whether a vehicle station is publicly accessible.

talks to TU’s Susan about the connectivity solutions and models that can power new generation of vehicles.

What has Toyota learned in the year from Entune and

One of biggest challenges is we re trying to out is the amount of consumer technology to into the vehicle. Each example, OpenTable or MovieTicketsrequires an setup, account setup, a ID and account management. If you buy a laptop or today, it takes almost an before you get anything running.

It you hundreds of questions. Does the have to do that as well? We re no, that s too extreme, but what s the balance?

At the point of sale, are trying to assist customers Entune or Enform set up, but the consumer t always have user IDs for the Customers expect that the will do it all for them. At same dealers are geared toward a product, not a Pandora account.

We a very conservative consumer One of the lessons is that consumers an easy way to set up and get out of the dealership with all the enabled. (For more on see Viewpoint: Telematics and vehicle management. Telematics: How positive relationships improve ROI and Reinventing the service provider .)

What about the car auto-generating an for all the services? Would that

It could, but the difficulty we have is it s not a standard. As you bring in third how do you automatically synchronize those It becomes very messy.

challenge is, even if we stick national brands and carriers for there are still hundreds of out there. For us to educate the customer on phones to buy and which carriers to up with in order to have working is quite daunting for us. We can say we re with Android, for example, but are hundreds of versions out there.

We re to please the masses and do everything We won t just say, ‘If you don t an iPhone, you re out of luck.’ (For on EVs and connected cars, see Industry Telematics, electric vehicles and the home .)

The Sequoia 2013 includes a Blu-Ray player. How do you see rear-seat continuing to evolve?

The evolution of entertainment will follow a similar to the Netflix model, the actual player is the mechanism to back movies or entertainment will be coming from the just like we’re the end of CDs in cars. The limiting factor now is connectivity. LTE is what we re all waiting but it s still not ubiquitous, so there s a market for DVDs. As soon as improves and costs come the model will be similar to you see in the home. You don t have a DVD collection any

It s all in the cloud. Long-term, it s a screen to the cloud, and the user can do whatever want with the terminal. more on rear-seat entertainment, see The telematics face-off: Tablets vs. screens and Telematics and infotainment: rear-seat solutions .)

Verizon is your connectivity Will this cloud be via cellular, wifi or what?

Toyota i-Road EVs Electric Cars

It be a mix of wifi to Bluetooth to embedded. We re on the business models and use cases. the premium luxury buyer want the connectivity all the time, in the entry compact segment, they can t afford the luxury of an embedded phone, they ll to bring in their own device.

We have multiple connectivity from embedded to you bring own.

Microsoft recently that Toyota has chosen technology platforms for its communications and infrastructure. Last year, and Microsoft partnered to provide telematics services using the Azure platform. How much are two announcements related?

It s an indication of our partnership and also that we that the cloud is here to With Toyota, we can build in-house if we want to, but we re recognizing the speed of the technology supports the for partnership. And who better to partner

Just as all Toyota vehicles very similar chassis, the in which it s connected with the and through the cloud back to is what we re trying to communize. with Microsoft and using Azure enables the connection vehicles and back to us in multiple

We just deployed it this The Prius Plug-In Hybrid and the EV are connected to the Azure platform on the end. Toyota Smart is a combination of Microsoft Windows and Salesforce.com to do a lot of the analytics. All these are of the pieces we are putting together.

You re early indications of the direction we re but there is still more to


Can you give us a hint of what s to

I can t share any insights yet. We to forge pretty large so that we can get the building blocks all in Once we connect them, we can do a lot of great things.

Susan is a regular contributor to TU.

For all the latest trends, check out Telematics for Management USA 2012 on November in Atlanta and Content and Apps for USA 2012 on December 4-5 in San Diego.

Toyota i-Road EVs Electric Cars
Toyota i-Road EVs Electric Cars
Toyota i-Road EVs Electric Cars
Toyota i-Road EVs Electric Cars

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